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Content Writer

Washington, DC
FosterThomas, Inc. is a leading Human Capital Management Firm. We are assisting our client, a non-profit organization, in their search for a Content Writer based out of their Washington, DC office. This role offers a hybrid schedule.
 

General Responsibility

This position executes the content strategy for the organization. Researches potential subject matter and assists the Vice President in developing, maintaining and upgrading editorial direction for all client communication mediums, including deep dives, how to playbooks, articles, eNewsletters, and other content in fulfillment of the overall content strategy. Oversees editorial content and budget, conducts research, conducts interviews, writes and copyediting articles and other content. Manages internal and external authors and project management for various communications vehicles. Researches and creates speeches and talking points for leadership. Responsible for editing completed articles, maintaining article direction, and establishing and meeting production schedules.
 

Essential Responsibilities

Research
  • Publications are relevant and reflect the latest research, trends, benchmarking data, and issues impacting the commercial real estate space.
  • As a result of interviewing and talking with professionals in the field and attending conferences and networking events, publications reflect current trends.
  • Learnings are shared with team members and other stakeholders, so they are aware of and kept up to date on latest research, trends, benchmarking data, and issues impacting the commercial real estate space.

Content Development
  • Our client is viewed as the one-stop resource for convenient, reliable, relevant content with diverse perspectives on a wide array of topics affecting commercial real estate through multiple vehicles including deep dive publications, playbooks, articles, eNewsletters, the client’s website and Knowledge Center.
  • Customers are easily able to engage with our client because they can find the content they need when they need it on the website directly.
  • Publications are published on schedule with content at the appropriate audience level, resulting in increased engagement and leads.
  • The design of the publications meets the needs and corporate view of our client and conveys a consistent brand identity aligned with our client’s mission, strategy, and objectives. And the design is relevant to and supports the content and communicates the message of the material.
  • The editorial process for our client’s communication vehicles is effectively managed, including giving direction and assigning articles to freelance writers, researching and writing content, editing submitted content to maintain our client’s voice and style, and securing copy for submission, resulting in compelling content delivered on time that meets revenue targets.
  • Internal customers, local association executives, and other stakeholders have the information, including visibility into the editorial calendar and content, to effectively share, promote, and inform members and customers of our client’s content.
  • Communications and marketing team members have the content they need to support effective marketing and lead generation campaigns.
  • The content budget is met or not exceeded.
  • Our client’s staff receive effective copyedit on materials they produce.

Media Relations
  • A media list is current, available to the department and media is proactively contacted with relevant client research and articles.
  • Media receive timely, accurate, relevant responses to inquiries and appropriate spokespeople represent our client.
  • Talking points for key products and/or key media campaigns are developed, compelling, and disseminated to appropriate people.
  • Press releases are timely, relevant, and disseminated to targeted trade and business media resulting in increased media coverage.
  • Team members have background materials, research, and speeches to ensure leadership is prepared for interviews with journalists and presentations for industry events resulting in increased awareness of our company and its offerings.
  • Bylined articles are developed from concept to research and written or outsourced effectively for publication by industry publications and national press outlets resulting in earned media.
  • A compelling and effective State of the Industry address at our client’s annual conference is delivered by partnering with the President & Chief Operating Officer to outline, draft and, in coordination with the annual conference production team, create audiovisual materials.

Publishing, Administration and Other Duties
  • eNewsletters, including those developed by partners such as Multiview, are compelling, delivered on time, and cause members, customers, and prospects to engage with our client.
  • Effectively prepares for, influences and supports volunteer committees as assigned. As a result, the committees are run smoothly, effectively and efficiently. The committees stay on target and in alignment with our client’s strategic objectives and delivers what they say they will when they say they will. And, committee members feel heard and valued.
  • Procedures are written and continue to be maintained and updated in an accurate and timely manner.
  • Our client’s local associations receive effective communications-related counsel upon request.
  • Perform other duties as assigned by the Division Vice President
 

Key Interactions

This position has key interactions with peers, volunteers, subject matter experts, members, customers, and staff in other departments and the person to whom they report.  This position will have interactions in which they serve as a role model, provide information, gather information, and work collaboratively across functions to achieve organization wide initiatives.  Key interactions can require influencing, motivating or persuading individuals who may be uncooperative, skeptical or difficult requiring skillful communication and a strong ability to read and understand others.  Key interactions can also occur with outside suppliers to facilitate the delivery of high quality, on-time services and products.
 

Qualifications

  • A minimum of 1-3 years of experience creating content for and managing the communications function of a trade association or non-profit, or relevant experience in a communications or PR firm.
  • Demonstrated experience with researching, interviewing, writing, and editing for both print and digital content.
  • Ability to thrive in a fast-paced environment that involves working on multiple content projects simultaneously.
  • Strong project management skills.
  • Familiarity with Canva, Adobe Creative Cloud apps, Hootsuite, and AP Style is a plus but not required.
  • Bachelor’s degree in international relations, English, or a related field.
  • Knowledge of AP Style preferred.

Salary Range: ($50,000.00 to $65,000.00 annually) + benefits

EEO Statement: FosterThomas is an equal opportunity employer and is committed to equal employment opportunities in recruitment, hiring, promotion, training, compensation and disciplinary action with regard to the terms and conditions of employment.  FosterThomas does not discriminate on the basis of race, religion, national origin, color, age, sex, disability, marital status, gender identity genetic information, sexual orientation, or sex, including pregnancy and childbirth, veteran status or any other legally protected characteristic.
 

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